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HR Management

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Talent Management

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Workforce Management

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Application Lifecycle Management (ALM)

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Function as a Service (FaaS)

IT Asset Disposal

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Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Managed Hosting

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Vertical-Specific

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Users highly recommend iSpot as a valuable tool for competitive tracking within a client's category. They have found iSpot to be instrumental in breaking down and analyzing the strategies of competitors in the industry. Additionally, they suggest that other agencies consider using iSpot as an effective solution for attribution and enhancing their buy management. Users appreciate the insights provided by iSpot and find it to be a valuable asset in their marketing efforts and decision-making processes.

iSpot.tv is a resource for advertisers and marketers who need up-to-date insights and data about the TV advertising space. Customers appreciate its ease of use and range of reporting functions, with intuitive reports that are easy to understand. The unified measurement tools allow users to understand combined reach quickly and accurately, as well as competitive data which is available the next day.

Customers find iSpot.tv particularly beneficial for ad agencies looking for attribution solutions in order to supplement their TV buy schedule. They also praise the multitude of filters that make it easy to find exactly what they're looking for, such as company spots or media patterns. The real-time data on creative, brand, program and network level spend information helps customers keep up-to-date on their competitors' ad spend. The attribution solution connects TV ad impressions measured from smart TVs so users can get recommended buy optimizations in real time, allowing them to better understand the latent response driven by TV and optimize their media at a very granular level. 

However, some customers have noted limitations when it comes to support for diginets, fractionals, and satellites. Additionally, more flexible reporting functionality would be welcomed by many customers in order to improve user experience further.

iSpot.tv helps users search for company spots and offers filters that make it easy to find exactly what they're looking for. It provides unified measurement tools so users can have an understanding of combined reach. Additionally, iSpot.tv helps ad agencies looking for solutions in order to supplement their TV buy schedule by measuring ad impressions. 

However, some customers would like more flexible reporting functionality and support for additional types of buys. Overall, iSpot is seen as a great resource but with some areas of need that could be improved upon if addressed.

• Intuitive UI and fast, easy reports: Customers appreciate the ease of use that iSpot.tv provides. The filters make it easy to find what customers are looking for, and the recommended buy optimization in real-time helps users understand response driven by TV media. 
• Competitive intelligence: With data on creative, brand, program and network level spend, iSpot is a great source of competitive intelligence.
• Attribution solution: The attribution solution provided by iSpot allows customers to better understand their media campaigns at a very granular level so they can optimize their buys accordingly.

The most common cons mentioned by users for this product include:

• A lack of flexible reporting functionality, making it more difficult to capture detailed insights from the data. 
• Some parts of the reporting system are unintuitive to navigate.

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms.

AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.

Subscription

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

iSpot.tv

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Interested in learning more about how you can leverage the combined power of iSpot and Ace Metrix to catapult your TV advertising to the next level? Request a demo, here: https://www.acemetrix.com/get-in-touch/

Introducing...iSpot.tv + Ace Metrix

ispot.tv demo

iSpot.tv provides marketing intelligence in the form of&nbsp;real-time TV advertising data and insights. The platform covers e<span>very national campaign on TV across 170+ industry categories, including share of voice and view rates data. The vendor prioritizes ease of use and simplicity, and says these competitive insights are helpful for developing ad strategy. The company was founded in 2012 and is based in Bellevue, WA.</span>

iSpot.tv: Always-On TV Ad Measurement & Attribution

Mia explains why advertisers trust iSpot with their TV ad strategy.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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iSpot.tv

Overview

What is iSpot.tv?