Item: Chartbeat
Rating: 5
Author: Verified User

Overall Satisfaction

Pros and Cons

Pros

Chartbeat excels in providing real-time data about a website 24/7.
Chartbeat highlights your social media activity, and it even lets you link your Twitter handle to the site so you can keep constant track of your presence on Twitter.
Chartbeat lists the top search terms sending people to your site, allowing you to maximize your SEO plans.

Cons

Chartbeat tells you what your top pages are, but it would be even more helpful if it also showed what pages people are exiting your site from the most. That way, you could focus on creating better links on said pages to keep people on your site longer.
Chartbeat shows you what percent of your site's visitors are on mobile devices, but it doesn't show which pages are more popular on mobile devices compared to computers and vice versa.
Chartbeat lists the number of social concurrent visits to your site at any given time, but it would be more beneficial if that number was broken down by each social channel (Twitter, Facebook, etc.).

Return on Investment

Positive: Chartbeat increased our efficiency responding to chatter on Twitter due to its social stream feature.
Positive: Chartbeat allowed us to increase our content that appealed to European visitors to the site by matching each visitor's geographic location with the page he or she was viewing.

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Likelihood to Recommend

I would advise a colleague to compare Google Analytics to Chartbeat when choosing a behavior data program. I'd want to know how frequently they use social media for their website, because Chartbeat excels in breaking down social media data. I'd also want to know how many pages their website updates each day, because it would be more costeffective to use Google Analytics with a lower page count.

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Chartbeat Delivers Valuable Behavior Data at a Price