Mailchimp is user friendly, and helps my clients be successful
Updated May 03, 2023

Mailchimp is user friendly, and helps my clients be successful

Corey Walker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

I use it for a marketing newsletter for my travel agent client. She advertises a variety of trips she is offering to her clients. I also use it personally for my business as a weekly newsletter and sales opportunity.

Pros

  • User friendly design
  • Automation is easy to implement
  • Provides an easy way to re-send to unopened users

Cons

  • It would be nice to have an eyedropper to match colors vs. the current color picker
  • Could have more attractive templates
  • My client has a very high open rate - over 50% and often books several high end tours ($6K+) off her emails alone.
  • My personal business yields about a 29% open rate, and I get multiple digital product sales from it
I feel like Mailchimp is more advanced than Constant Contact. I have used both, and if a client asks, I always steer them towards Mailchimp. The whole system is more user-friendly, and I get fewer errors when creating the email. I also think the templates are a little fresher. MailChimp is my choice!
I find it very easy to use, but someone who has never built an email campaign might get a little confused at first.
At this time, we really just use the email function. I haven't tried using it for social or other functions.
My client (travel agent) always gets really high open rates and often books at least one trip every time I send an email for her. I also know the subject line is crucial to better open rates.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Mailchimp has always been well-suited for my medium-sized clients. I have also been using it to market to my own prospective clients and like the ease of use. I suppose a large enterprise may need more tracking capabilities, and segmentation, but for small to medium businesses, it works quite well.

Intuit Mailchimp Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Not Rated
API
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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