Best Social Media Advertising Software
Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue. First-party tools like LinkedIn Marketing Solutions , Facebook for Business , and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market. Third-party...
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Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…
LocaliQ, a Gannett company, leverages local expertise and technology to support business growth. The marketing platform helps businesses find, convert, and retain customers with a suite of marketing automation, lead management, channel campaign management, marketing analytics, and…
LiveRetail is an online resource with over 700 Brands and 30million+ Ads and Posts. Like Canva, but for Brands, Franchisees, Retail Groups and Stores that sell Branded products at multiple locations.
For Franchisees, Retail Groups and Stores selling Branded Products, the process…
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising…
Snapchat Ads enable businesses to reach users of Snapchat. Users can reach platform users by location, demographics, and interests, or create Custom Audiences like Customer List Audiences and Lookalike Audiences.
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with c…
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates,…
Optmyzr is a PPC management suite from the company of the same name in Mountain View, built on a foundation of AI and machine learning. Optmyzr drives PPC automation. Founded by former developers at Google, Optmyzr helps marketers improve their pay-per-click programs. The SaaS-based…
PowerAdSpy is an ad intelligence platform designed for media buyers, advertisers, and ad agencies to gain an edge in their social media advertising campaigns. It provides access to ads across 10+ ad networks from more than 100 countries, allowing users to unravel competitors’ social…
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules:
- Visual Content Management: Upload…
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns…
AdPlify helps run profitable ads on Facebook. It is a cloud based SAAS that finds hidden audiences, tracks competitors and targets super custo…
Navicosoft, a full-service Digital Marketing Agency, delivers result-oriented Internet Marketing Services. As a Digital Marketing Agency, they develop ideas to give their clients appropriate results.
Influensly is a TikTok AdTech Platform. It uses programmatic technologies and intelligent targeting services that locate targeted audiences within chosen parameters and promote TikTok videos with the ads. Smart targeting from Influensly includes settings of Location, Language, Interest…
Fixel is an automated segmentation tool that ranks website audiences based on their level of engagement. The platform learns how users interact with a site, and by applying machine learning algorithms, it highlights only those visitors that matter most.
WeAre8 is a content sharing platform that assists brands to engage and manage influencers and customer relationships at scale. It is a marketplace that utilizes a powerful data engine to enable brands to sponsor and reward people.
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.…
Madgicx is an AI-backed omnichannel marketing platform with creative intelligence and autonomous ad buying capabilities that optimizes ads across Facebook, Instagram & Google.
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising…
Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow.
According to the vendor,…
Indeed Sponsored Jobs allows employers to sponsor their job postings for increased visibility. Sponsoring a post also allows employers to view resumes of candidates who might be a fit and send them invitations to apply for open roles.
Videos for Social Media Advertising Software
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Learn More About Social Media Advertising Software
What is Social Media Advertising Software?
Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.
First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.
Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).
Social Media Advertising Software Features & Capabilities
Products in this category include features for:
Social Media Advertising Software Comparison
To compare different social media advertising tools, consider these factors for each:
Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.
Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.
Start a Social Media Advertising software comparison
Pricing
Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.
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Frequently Asked Questions
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