Best Social Media Monitoring Tools
Social media monitoring tools offer tools to listen, track, and respond to content relevant to an industry, business, product, or event across social media services. Social media monitoring tools can be used to identify, observe, and analyze trends, competitors, and customer sentiment. They are also used to consolidate activity feeds on a central platform, including social media posts and comment responses about a business.They are most frequently used by marketing departments to inform social media...
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.
Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time…
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…
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Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement,…
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Ubermetrics is a leading media monitoring and analytics solution that identifies conversations from more than 400 million online and offline sources in over 70 languages - worldwide and in real-time.
The solution - Ubermetrics Delta - is a high-performance engine that combines artificial intelligence, natural language processing (NLP), text mining and statistical algorithms to extract the most relevant docum…
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Digimind Social is a social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data…
LinkedIn Premium Career is a subscription tool for businesses own their company profile on LinkedIn. Offered directly from LinkedIn, this tool included insights about company pages like competitor data, industry news, and analytics, a look into who has visited the company's profile,…
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
Socialays is an artificial intelligence-powered social media management tool to manage social accounts, moderate comments, reach audience insights and protect brand reputation.
Socialays’s Sentiment Analysis feature supported AI actions that have been developed to protect accounts from crises and all kinds of cyberbullying behaviors on social me…
YouScan is an AI-powered social listening platform that allows brands, agencies and startups to analyze consumer opinions on social media platforms to find vital insights and manage brand reputation.
The platform offers text, image, and audience analysis, trend detection, smart alerts, and recently launched Insights Copil…
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available…
RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts.
RADAAR provides a variety of features including to…
LinkedIn Premium Career is a subscription tool for individuals who are looking to advance their career. Offered directly from LinkedIn, this tool includes unlimited InMail messages, the ability to see who has viewed your LinkedIn profile, and LinkedIn Learning Courses to add skills…
Launchmetrics Discover is a PR monitoring application dedicated to the fashion, luxury and beauty industries. With cross-channel coverage, users can review and control the media mentions a brand obtains across print, online and social channels.
Users can monitor brand presence holistically and understand the true impact of activities. Track media mentions across print, online and social channels using Launchmetrics Discover. The solution enables users to monitor PR results with curation for FLB professionals and truly global coverage…
Notified is designed to give users all the PR tools needed to drive earned media results―with just one login. Now part of Intrado since being acquired by West Corporation in 2019. The service provides real-time media monitoring across online news, print, podcast, broadcast and social…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis…
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:
- advanced publishing…
The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.
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What are Social Media Monitoring Tools?
Social media monitoring tools offer tools to listen, track, and respond to content relevant to an industry, business, product, or event across social media services. Social media monitoring tools can be used to identify, observe, and analyze trends, competitors, and customer sentiment. They are also used to consolidate activity feeds on a central platform, including social media posts and comment responses about a business.They are most frequently used by marketing departments to inform social media advertising and marketing campaigns. They can also be used to gather insight in order to evaluate public relations effectiveness.
Social media monitoring tools provide insight into how to best use your online presence for maximum effectiveness. This includes data on best days to publish, the length of published content, and the best content to include. Social media monitoring tools can also offer user segmentation tools to personalize your social media posts to reach key demographics. Some social media monitoring tools products also offer competitor monitoring services, which includes competitor engagement, reach, impact analysis, and audience sentiment. Social media monitoring tools also automates many of the manual tasks that come with web and social media presence monitoring, allowing for users to focus on content creation and unique interaction with their audience.
Social media monitoring tools share many similarities with Social Media Management Tools. The primary difference is that social media monitoring tools focus on social listening through information gathering, detailed analysis, and impact measurement. Social Media Management tools may include these features, but they are much broader in scope. They manage and control accounts on multiple platforms simultaneously. As such, they are aimed for more responsive or proactive actions, allowing you to use insights gained from social media monitoring tools to take action and strategize effectively.
Social Media Monitoring Tools Features
The most common social media monitoring tools features are:
Social Media Monitoring Tools Comparison
When choosing the right social media monitoring tools, consider the following:
Listening tools. The social listening capabilities of a social media monitoring tool will determine which one is best for you. If you need robust monitoring tools that expand beyond text information on popular social media sites, then there are specialized options for you. Awario tracks mentions in major social networks, but also from articles, blogs, forums, and news posts. Talkwalker offers tools to monitor video and audio content and extract relevant data.
Competitor insight. If you plan to use social listening to attract customers or develop marketing strategies, you may be interested in a product’s ability to monitor your competitors. Because of the ability for Social Media Monitoring Tools to track hashtags, keywords, and engagement, they tend to have some competitor observation options. However, Semrush offers more nuanced competitor listening tools, such as allowing you to analyze their audience sentiment, reach, impressions, and public relations.
Multilingual support. If you have a globalized scope for your online presence, you’ll want to ensure that your social media monitoring solution listens to content from multiple languages. Talkwalker supports 187 languages, while Mediatoolkit claims to be compatible to monitor in any language.
Pricing plans limitations. Pricing plans for social media monitoring tools are scalable. Paid plans offer a wide listening range, but more listening tools generally indicate a higher price point, which may be a barrier for smaller businesses or startups. There are some free (if limited) tools, but their use may require using multiple monitoring tools. For example, TweetDeck only provides support for monitoring on Twitter, but it is free, making it a great choice for beginning users or businesses who are only concerned with Twitter.
Collaboration tools. If you plan to have multiple users operate the software, or if you plan to eventually collaborate with social media influencers, you’ll want to ensure that the collective work process is simple to use. Socialbakers offers tools to directly contact and amplify social media influencers, including advanced feature that determine how much of an influencers' audience are fake accounts or bots. Sendible offers support for an unlimited number of project collaborators on their plans, making it great for large teams.
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Pricing Information
Paid social media monitoring tools prices range from $10 to $1000 per month at the lowest subscription tiers. Many vendors offer client-based pricing to meet your needs. There are several free social media monitoring tools products, but their functionality may be limited in the types of services that they offer or the number of users with access. Most paid options have free trials and demos.
More Resources
If leveraged correctly, social media can be a powerful tool for your business. The following resources should be helpful in learning to use social media monitoring to your advantage:
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Frequently Asked Questions
What is a social media monitoring tool?
How does social media monitoring work?
Social media monitoring tools track data across social media platforms and websites, including not just mainstream apps like Twitter, Instagram, or Facebook, but all websites.
Most tools work by constantly crawling sites and indexing them for specific strings of information, either in real-time or defined intervals. Users can work directly with a social media monitoring software provider, or with a third-party data provider to accomplish this.
Once sites are indexed, they are queried and analyzed for review by social media monitoring administrators. This information is extremely useful for marketers to influence decision-making processes and measure the success of initiatives.
Why is social media monitoring important?
Social media monitoring tools can be a key component of overall social media strategies at an organization. They can help streamline and centralize brand mentions and search parameters. This helps save time on locating conversations around millions of webpages and with prioritizing messaging.
Social monitoring is an important part of every brand reputation and social marketing strategy. It can result in quicker response times to customers/clients, avoided PR crises, and recognition of customer advocates.