Best Social Media Publishing Tools
Social Media Publishing Tools centralize the creation, scheduling, publication, and tracking of social media content across social media such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. These publishing tools are included in Social Media Management Tools and Social Media Marketing Tools. The tools promote a consistent approach to an organization’s social media activity by coordinating and tailoring the content of social media posts across multiple channels to support branding, marketing, advertising, and sales efforts...
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Zoho Social is a comprehensive social media management platform desi…
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity.
This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private messages, Facebook ad comments, and Instagram ad comments. All plans include collaboration to…
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI.
With automation that tailors to the user's business, Echobox is designed to…
PUBLISHDRIVE is a software for publishers and authors to distribute and manage ebooks, print, and audiobooks.
RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts.
RADAAR provides a variety of features including to…
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management.…
Tabfoundry is a social media management solution. It provides the ability to create viral campaigns.The drag and drop tools enable users to create and customize sweepstakes, quizzes, like gates, photo contests and more with no coding required.
Bulkly is a social media automation tool for marketers and entrepreneurs who want to save time scheduling updates. Bulkly offers bulk content upload for social media marketing, where users can create hundreds of social media updates by uploading a Microsoft CSV file. Bulkly will…
Blabigo is a LinkedIn management tool used to generate LinkedIn posts with assistance from AI that helps to schedule posts at the right time. It is used to manage a LinkedIn profile and LinkedIn pages and preview content before publishing - What you see is what you get.
Blabigo generates…
ZoomSphere is an all-in-one social media scheduling and management solution designed for teams to plan, schedule, auto-publish, and analyze their social media content across multiple platforms.
ZoomSphere is primarily used by social media managers, marketing teams, and agencies to streamline content workflows, improve collaboration, and track performance across various social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. The software helps users automate routine tasks, gain ins…
SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it:
Sparks conversations that fuel growth.
Helps users reclaim time and regain freedom while posting more consistently and driving revenue.…
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more…
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
Social Media Publishing Tools TrustMap
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Learn More About Social Media Publishing Tools
What are Social Media Publishing Tools?
Social Media Publishing Tools centralize the creation, scheduling, publication, and tracking of social media content across social media such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. These publishing tools are included in Social Media Management Tools and Social Media Marketing Tools.
The tools promote a consistent approach to an organization’s social media activity by coordinating and tailoring the content of social media posts across multiple channels to support branding, marketing, advertising, and sales efforts. They are often used to create awareness of promotional events. Social media publishing tools use machine learning for scheduling optimization to maximize audience engagement and use filtering demographics, such as location and age to refine targeting.
The software imports content into social media asset libraries and provide collaboration, communication, and workflow tools. It supports role-based assignments, posting approvals, and facilitates organizational responses to customer posts and comments. Mobile apps provide anytime, anywhere social media publishing.
Primarily used by business marketing and customer service departments, these tools can be employed by nonprofits, community organizations, or any group or individual that wishes to have a consistent social presence and ongoing engagement with their customers or members.
Social Media Publishing Tools Features
Social Media Publishing Tools include the following features.
Social Media Publishing Tools are part of Social Media Suites that provide many of the following additional features.
Social Media Publishing Tools Comparison
Consider the following when purchasing Social Media Publishing Tools.
Scope and Use Case: Social Media Publishing Tools are an essential component of maintaining a professional social media presence. They are part of a broader array of social media-related functionality and services. They are included in social media management and social media marketing tools. If social media marketing is an essential part of your social media initiatives, select a vendor product that specializes in that functionality.
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Pricing Information
The cost of a Social Media Publishing Tool is usually included when purchasing social media management tools or social media marketing tools. Their prices are driven by the features provided, the number of social media channels supported, the number of users, and the number of posts that can be queued up and scheduled. Introductory pricing begins in the range of $10 to $99 a month, with tiered pricing ranging up to $700 a month for larger installations. Enterprise-level operations require obtaining a price quote. Limited free versions are available as are free trials.
More Resources
These related TrustRadius blog entries range from 4 to 9 years old.
Seven Use Cases for Social Media
Top 10 Fastest Growing Social Media Management Software Platforms
Social Media Management Software Ultimate Comparison
How Enterprises are Leveraging Social Media
Fastest Growing Social Media Management Software for 2016
The State of Social Media Marketing in 2019 and Beyond
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Frequently Asked Questions
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These are some of the popular Social Media Publishing Tools.
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