Best Usability Testing Tools
Usability testing tools are used in user-centered interaction design to evaluate a product by testing it on users. This gives direct input on how real users use the system.
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UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.…
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Lyssna (formerly UsabilityHub) is a user research platform used to test digital products with real users and gain insights into their audience. Its tools and features help Lyssna to optimize users' designs and create more engaging user-friendly experiences.
Lyssna is a research platform, offering a broad range of testing feature…
Optimizely Feature Experimentation combines experimentation, feature flagging and built for purpose collaboration features into one platform.
The UX research tool UXtweak helps business users to understand what customers think and feel about a website, app, or prototype. The UXtweak platform's features include competitive usability testing, complex website testing, session recording, card sorting, tree testing, mobile testing…
• Market and brand research surveys
• Target persona research
• Message testing
…
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating…
Maze is a rapid user testing platform from Maze.design in Paris, designed to give users actionable user insights, in a matter of hours. The vendor states that with it, users can test remotely, autonomously, and collaboratively.
Panel Hub
A solution to keep users within reach at any time no matter how far away they are. Recruit users to build a user panel and involve them as needed: Share links, recruit for tests, and send emails. Data security, privacy, GDPR and governance are handled by Preely.
Recruit anyone…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
Userlytics headquartered in San Francisco provides their suite of usablity testing tools for UI or website developers (or deliverers of similar digital assets) on a pay-as-you-go / per participant basis, or a subscription basis.
Trymata (formerly TryMyUI) is a remote usability testing platform that offers cross-platform services for testing and improving the user experience. The product allows the user to watch videos of real people using a website or app to see where (and why) users get frustrated, lost,…
Solid is a user testing solution featuring Anna, a virtual avatar, that moderates tests for the user.
Solid allows researchers to run tests where testers don't behave unnaturally. They are not told to read scripts or think a…
Marvin is a qualitative data analysis platform & research repository designed for UX design, product, research and consulting teams to better understand their customers.
With AI capabilities, Marvin is used to collect, organize, analyze and share user conversations so users can build better products and services. Marvin automates the tedious…
UXArmy Online Usability makes the creation of a user test take minutes so user responses start flowing in w…
Research tools for product market research and user testing. These include embedded surveys, in-app mobile surveys, email surveys, and an AI-powered research assistant. With AI sentiment analysis, the Iterate Research Assistant pulls out the key topics customers are writing about…
Qatalyst – an Integrated User Research Platform with Insights AI
- Qatalyst is an Integrated User Research platform with Insights AI used to conduct moderated, unmoderated and task-based research across Concepts, Prototypes, and Live Applications.
- Its global Panel of 80 million+ Respondents gives access to reach the desired audience at the click of a button, making t…
Userfeel is a user testing with no subscription needed and no monthly fees, from the company of the same name headquartered in London, starting at $30 per user test, featuring a panel of 150K testers. Users can test any site in any language, and the Userfeel panel consists of more…
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
UserBob provides remote user testing. The vendor recruits users to try out an organization's website and records the tester's screen and feedback. Organizations can provide instructions on what will be tested and can also select the demographic groups from which the users will be…
UsersThink provides landing page feedback on demand. The vendor takes care of setup, configuration and user recruiting.
Hubble is a unified user research software for product teams to continuously collect feedback from users. Hubble offers a suite of tools including contextual in-product surveys, usability tests, prototype tests and and user segmentation to collect customer insights in all stages…
Videos for Usability Testing Tools
Usability Testing Tools TrustMap
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Learn More About Usability Testing Tools
What are Usability Testing Tools?
Usability testing tools are used to evaluate the end-user experience with a product or service. This usually involves learning more about how products or a webpage are received and used by a group of customers. Usability tests also identify design problems before the final product is released.
Usability testing is a core component and method of user experience research (UXR). It helps provide organizations with direct qualitative and quantitative input on how real users use the system or website. Overall, they help gauge customer satisfaction and understanding with the product.
Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow designers, researchers, and site developers to observe user engagement with the website or mobile app and identify frustration points.
Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow customers to use their own panel of participants to run the tests.
Usability Testings Tools Features & Capabilities
- Usability Tests
- Remote testing
- Moderated testing
- Unmoderated testing
- Mobile app testing
- Prototype testing
- A/B testing
- Data Analysis
- Video capabilities
- Video annotation
- Survey capabilities
- Task reporting
- Behavioral data tracking
- Heatmaps
- Clickstream
- Time on task
Usability Testing Tool Comparison
Before investing in a usability testing platform, consider the following key points:
- Methodology: What type of user research are you planning on conducting? Mainly in person or online interviews? Moderated or unmoderated usability tests or surveys? Surveys? Or are you planning on analyzing website data using product or web analytics tools, heatmaps? Or are you focusing on optimizing your website via A/B and multivariate testing? There are different types of software tools that are well suited to each of these. First, identify what type of tests you plan on running or analytics you plan on looking at before picking out a usability platform.
- Testers: Will you need to purchase test participants through the platform you end up purchasing? Or do you already have a way to recruit test participants? Certain platforms like UserTesting.com have a wide pool of users that customers can take advantage of. However, not all platforms offer this.
- B2C vs. B2B: Will you be targeting B2C or B2B users to test? This may not seem like an important distinction at first, but certain platforms are much better suited to B2C than B2B audiences. For example, some platforms won’t work well for more complex prototype testing or longer user interview sessions (e.g. 45 minutes or longer). Consider the makeup of your audience and target test group before purchasing a tool.
Pricing Information
Many vendors offer free trials of their usability testing platforms or freemium versions of the software with a limited test length. Monthly plans can range anywhere from $80-$400 a month. The more expensive plans provide unlimited testing time and a greater variety of testing methods and analytic tools. Individual and team plans with a set number of video sessions can range from $50 to $300. Enterprise-level solutions are more expensive than individual or team plans. Vendors typically do not disclose prices for enterprise plans but most offer quotes upon request.
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Frequently Asked Questions
What are some methods used for usability testing?
Usability tests can either be moderated or unmoderated. But overall, usability testing is just one method under the larger umbrella of user experience research (UXR). Other methods you can use to collect qualitative and quantitative feedback about the user experience with your product or service include:
- Usability lab studies
- Eye-tracking
- Clickstream analysis
- A/B or multivariate testing
- Ethnographic field studies
- Heatmap and scroll depth analysis
- Intercept surveys
- Email surveys
- Card sorting
- Concept testing
- User interviews
- Focus group studies
Why is usability testing important?
Usability testing, and user experience research more broadly, helps companies answer a few critical questions about how users are interacting with their product or service. For example, is your company building the right type of product, website, or new feature? And are you building the new product, website, or feature in the right way—i.e. Will users want to interact with the end product?
Usability testing collects qualitative and quantitative data from users to help answer these questions, before your company invests a bunch of money in building the wrong thing.
What are the best usability testing tools?
According to end-user feedback on TrustRadius, some of the most popular usability testing tools are:
All of these products are listed on the Usability Testing Tools Trustmap on TrustRadius.