- As inflation subsides and the global economy enters a new phase, marketers are advised to double down on the 4Ps to find opportunities for growth.
- A holistic approach to the overall customer experience will help brands reverse plunging customer service satisfaction levels, which currently threaten brand perceptions.
- Marketers face a challenge in finding a balance between the undeniable importance of social media marketing and the threats it poses to brand safety.
- AI promises media and marketing extraordinary benefits, but its unprecedented energy demands threaten to scuttle the industry’s sustainability agenda.
- Marketers may be missing an opportunity to cater to a...
The Marketer's Toolkit 2025
The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.
