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首页主题

主题
行业
地理

按主题浏览

根据各个市场营销关键主题分组的WARC内容

Brands & branding

Brand & product launches

Brand equity & strength

Brand extensions

Brand identity & image

Brand loyalty

Brand models, architecture

Brand partnerships

Brand positioning

Brand theories & ideas

Brand trust

Brand valuation

Challenger brands

Corporate brands

Luxury brands

Mission & purpose

Naming & licensing brands

Premium brands

Private & own-label brands

Consumers & audiences

B2B audiences

Children

Consumer attitudes

Gamers

Gen Alpha

Gen Z

LGBTQIA+

Men

Millennials

Multicultural

Older adults (55+)

Parents & families

People with disabilities

Political audiences

Racial/ethnic audiences

Shopper insight

Socioeconomic groups

Women

Creativity & craft

Brand character

Celebrities & endorsement

Comparative advertising

Copywriting & slogans

Emotion

Ethics and Regulation

Humour & jokes

Imagery & art direction

Music & sound

Personalisation

Seasonal & occasion marketing

Sensory appeals

Storytelling

User generated content & participation

Data, tech & innovation

Artificial Intelligence (AI)

Big data

Blockchain

Innovation strategies

Internet of Things (IoT)

Retail & e-commerce

Virtual & augmented reality

Voice, chatbots

Effectiveness, analytics & ROI

Campaign tracking

Effectiveness

Modelling & attribution

Marketing management

Brand management

Client-agency relationships

Customer centricity & CX

International marketing

Marketing in a recession

Marketing management & leadership

Pricing strategy

Setting budgets

Talent, skills, HR

Media channels & touchpoints

Cinema

Content

Design

Digital media

Direct

Events & experiential

Influencers & creators

Mobile

Online display

Online video

Outdoor & OOH

POP & in-store

PR, WOM & earned media

Print

Product placement

Promotions

Radio & audio

Search

Social media

Sponsorship

TV

Media planning

Ad lengths & formats

Advertising expenditure & forecasts

Attention

Audience measurement

Channel planning, media mix selection

Context & position of advertising

Data-driven targeting

Integration

Programmatic buying

Reach and frequency, recency

Theories & ideas of media planning

Wearout & decay

Research methods & tools

Behavioural insight

Copy testing & pre-testing

Cultural insight

Net Promoter Score

Neuroscience

Online & mobile research

Qualitative research

Quantitative research

Research management

Segmenting consumers

Strategy & account planning

Account planning, strategic planning

Creative briefing

Creativity & research

按类别浏览

与各产品类别及子类别有关的WARC内容

Alcoholic drinks

Alcoholic drinks industry (general)

Beer & cider

Luxury alcoholic drinks

Pre-mixed drinks

Spirits & liquors

Wines

Automotive

Automakers & marques

Automotive industry (general)

Compact, small family cars

Eco, hybrid, electric cars

Luxury automotive

Mid-size, large family cars

Motorcycles, bikes

MPVs, minivans

Supermini, subcompact cars

SUVs, 4x4s

Tyres, fuel, accessories, services

Vans, Trucks, RVs

Business & industrial

Business & industrial (general)

Business services

Employment, recruitment, staff

Industrial & manufacturing

Property & construction

Cannabis

Cannabis

Clothing & accessories

Clothing, apparel

Luxury clothing & accessories

Personal accessories

Sportswear

Financial services

Banks

Credit cards & loans

Digital payments

Financial services (general)

Insurance

Investment

Food

Baby food

Bread, cake, biscuits

Breakfast cereals

Confectionery

Convenience, readymade

Dairy products, fats, oils

Food industry (general)

Fruit & vegetables

Functional foods, supplements

Luxury food

Meat, poultry, fish

Sauces, seasonings, condiments

Savoury snacks, potato chips

Household & domestic

Cleaners & detergents

Furnishings & fittings

Gardening

Home improvement

Household & domestic (general)

Laundry products

Petcare

Sundries

Toilet paper, kitchen towel

Leisure & entertainment

Esports

Leisure & entertainment (general)

Lotteries, casinos, gambling

Museums, attractions, libraries

Music & theatre

Online dating sites

Sports

Toys, games

Media & publishing

Directories

Films & movies

Magazines, periodicals, books

Media & publishing (general)

Newsbrands

Radio stations, services

TV channels, services, programmes

Websites, online services, apps

Nicotine

Nicotine

Non-profit, public sector & education

Charities & voluntary organisations

Educational, universities

Government, social policy

Military & emergency services

Public health

Pharma & healthcare

Contraceptives, family planning

DTC, prescription products

Healthcare services, providers

Non-prescription, OTC products

Pharma & healthcare (general)

Promotions to the medical profession

Politics

Politics

Retail

Automotive accessories retail

Clothing & fashion retail

Convenience retail

Department stores

Electrical retail

Entertainment retail

Furniture & furnishings retail

Home improvement retail

Luxury retail

Online retail

Pharmacies & drugstores

Restaurants & takeaways

Retail industry (general)

Reward cards

Shopping centres, malls

Supermarkets & grocery stores

Travel retail

Soft drinks

Bottled waters

Carbonated soft drinks

Concentrates & cordials

Energy drinks

Fruit & vegetable juices

Hot drinks

Iced drinks

Milk & dairy drinks

Soft drinks industry (general)

Technology & electronics

Audiovisual products

Cameras, photography

Gaming hardware & software

Home appliances

Information technology

Mobile devices

PCs, computing

Technology & electronics (general)

Telecoms & utilities

Energy & water suppliers

Postal & courier services

Telecoms & utilities (general)

Telephone & internet services

Toiletries & cosmetics

Baby care

Bath toiletries, soaps

Cosmetics, beauty aids

Deodorants, anti-perspirants

Feminine hygiene

Fragrances, perfumes

Hair care

Luxury toiletries & cosmetics

Oral health

Shaving products

Skin care, sun protection

Toiletries & cosmetics (general)

Transport & tourism

Airlines

Destinations and locations

Hotels

Luxury travel

Rail, coach, boat & car rental

Transport & tourism (general)

Travel agents, tour operators

按地点与地区浏览

根据各国与各地区分组的WARC内容

Africa

Africa (general region)

Benin

Botswana

Cameroon

Ethiopia

Gabon

Ghana

Guinea

Ivory Coast

Kenya

Malawi

Mauritius

Mozambique

Namibia

Nigeria

Senegal

South Africa

Sudan

Tanzania

Uganda

Asia

Afghanistan

Asia (general region)

Bangladesh

Bhutan

Cambodia

Fiji

India

Indonesia

Japan

Kazakhstan

Kyrgyzstan

Laos

Malaysia

Myanmar

Nepal

Pakistan

Palau

Philippines

Singapore

South Korea

Sri Lanka

Thailand

Turkmenistan

Uzbekistan

Vietnam

Australia & New Zealand

Australia

New Zealand

Europe

Albania

Armenia

Austria

Belarus

Belgium

Bosnia & Herzegovina

Bulgaria

Croatia

Cyprus

Czech Republic

Denmark

Estonia

Europe (general region)

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Irish Republic

Italy

Jersey

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Macedonia

Malta

Moldova

Monaco

Montenegro

Netherlands

Norway

Poland

Portugal

Romania

Russian Federation

Serbia

Slovak Republic

Slovenia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Kingdom

Greater China

Greater China

Hong Kong (SAR)

Macao (SAR)

Taiwan

Latin America

Argentina

Bolivia

Brazil

Chile

Colombia

Costa Rica

Cuba

Dominican Republic

Ecuador

El Salvador

Guatemala

Honduras

Latin America (general region)

Mexico

Nicaragua

Panama

Paraguay

Peru

Puerto Rico

Uruguay

Venezuela

Middle East & North Africa

Algeria

Bahrain

Egypt

Iran

Iraq

Israel

Jordan

Kuwait

Lebanon

Libya

Middle East & North Africa (general region)

Morocco

Oman

Qatar

Saudi Arabia

Syria

Tunisia

United Arab Emirates

North America

Bermuda

Canada

Jamaica

North America (general region)

United States

Welcome back to WARC!

We’ve made some exciting changes since your last visit, bringing you:

Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies

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