Questions about the Yandex Direct interface

For fast order processing, Yandex Direct can send you messages concerning the status of your advertising campaign.

By default, the notifications are sent to the address you provided when registering with Yandex. Optionally, you can change the email address. You can also enter a separate email address for each campaign.

Change the notification address

The email address for notifications needs to be changed in the user settings and on the campaign edit page.

• User settings: On the My campaigns page, click the username and select My settings. In the Email address for automatic notifications field, add a new contact email address and save your changes. If your email address is already registered for notifications, select it. Notifications are not sent to all registered email addresses, only to the one which is currently selected.
• Campaign edit page: Under Advanced settings → Notifications → Email notifications, enter a new email address and confirm the changes.

Configure notifications for two different addresses

To receive notifications at two different email addresses, you can enter one of them as your main one in the "User settings", and the other one on the campaign edit page.

This can be done, as described above, in the Change email for notifications section.

Unsubscribing from Yandex Direct notifications

It is technically impossible to fully unsubscribe from Yandex Direct notifications. We believe that it's vital to promptly notify advertisers about account transactions and results of ad moderation in order to ensure that their campaigns are running smoothly.

What notifications can be disabled?

You can disable the following types of notifications:

1. Warnings about position changes.

   To turn off these notifications, edit the information in your user settings and on the campaign edit page.

   • User settings: On the My campaigns page, click the username and select My settings. Disable the Get notifications about changes in traffic volume option and save your changes.
   • Campaign edit page: Under Advanced settings → Notifications, disable Traffic volume change and confirm the changes.
2. Notifications about stopping upon reaching daily budget.

3. Notifications on preparedness of XLS reports.

   On the campaign edit page under Advanced settings → Notifications, disable the options you don't need and confirm the changes.

Enable Yandex Direct notifications in Telegram to stay abreast of your campaign performance. For example:

• Summarized weekly statistics: an automatic newsletter sent on Mondays.

• New recommendations on making ads more effective: we will send it to your Telegram if you haven't visited Yandex Direct in the past 5 days.

• Notifications that your shared account is out of funds and your ads have stopped: within 3 days after the stop.

In addition, you can request the current balance for your username.

Notifications can only be enabled for the accounts registered in the Russian domain zone, direct.yandex.ru:

1. Go to the user settings. In the menu, click the username, then click My settings.

2. Click Log in via Telegram.

3. Enter your phone number.

4. Accept the request in Telegram.

5. Go back to Yandex Direct and confirm the subscription.

Only the chief representative of your account in Yandex Direct can enable notifications.

There are two ways to delete a campaign or ad group:

• To the left of the campaign's or ad group's name, click  → Delete.
• Select a campaign or ad group and click Actions → Delete.

You can only delete campaigns and ad groups that are in the “Draft” status. If the option is unavailable, it means that the campaign or ad group can't be deleted because it was active at some point (that is, its status was “Started”) or underwent moderation. In this case, you can move campaigns that are no longer running to the Archive so that they don't distract you from managing your active ads. To do this, click Actions → Archive.

An ad campaign may be archived if

• it is discontinued

• activation is complete.

An ad campaign is archived automatically if

• there were no impressions for more than 30 days

• the ads in the campaign have not been edited for more than 30 days

Campaigns that were created more than a year ago and have never been launched are automatically deleted.

In most cases, the campaigns being automatically removed are currently stored in your archive as drafts. To save such campaigns for the future, simply unarchive the campaign and top up that campaign or the shared account.

You are working from a smartphone or tablet

You cannot add images if you are accessing Yandex Direct from a mobile device. Please add images from your desktop or laptop computer.

You are working from a desktop computer or laptop

Please describe in detail the difficulties you entaged while adding images. If possible, please attach a screenshot.

Contact the customer service department

You can set the start date for your campaign on the campaign settings page. Automatic campaign launching will not work if, previously, the campaign had been manually stopped.

Ad text

Maximum number of characters including spaces:

Text & Image ads

• title — 56 characters (including spaces and punctuation marks), maximum 22 characters per word

• additional title — 30 characters and 15 punctuation marks, maximum 22 characters per word (in some cases, ads may be displayed without the additional title)

• ad text — 81 characters and 15 punctuation marks, maximum 22 characters per word (the ad text may be cut off depending on the display location)

• link — 1024 characters (including protocol)

• display link — 20 characters (not including the domain)

Dynamic ads

• ad text — 81 characters including spaces and 15 punctuation marks, maximum 23 characters per word

Ads for mobile apps

• title — 56 characters (including spaces and punctuation marks), maximum 22 characters per word

• ad text — 75 characters, maximum 23 characters per word

• link — 1024 characters (including protocol)

• tracking link — 1024 characters (including protocol)

Keywords

The number of keywords per group cannot exceed 200.

Maximum of 4096 characters per keyword phrase (including negative keywords). Combination “-!” is counted as one character.

Maximum of 7 words per keyword phrase, excluding stop words.

Note. If there is a “!” or “+”in front of a stop word, it is no longer considered a stop word.

Negative keywords in a group

A list of negative keywords can contain a maximum of 4096 characters, not counting spaces. Maximum of 7 words per negative keyword.

Negative keywords in a campaign

A list of negative keywords can contain a maximum of 20,000 characters, not counting spaces. Maximum of 7 words per negative keyword.

Groups of ads

Maximum of 1000 groups per ad campaign.

Number of ads

Maximum of 50 ads per group.

Ad campaigns

Maximum of 3000 campaigns per account, of which no more than 1000 can be active (active campaigns are considered to be all campaigns not located in the archive).

Sites with disabled impressions

You can block ad impressions on specific content sites and in ad exchanges. You can add a maximum of 1000 entries to the blocked list (including sites, apps, and ad exchange partner sites). You can't disable impressions in Yandex Search-related projects.

The campaign appears in Yandex Direct after a specialist creates a promotion in Yandex Services. You can view the promotion parameters or edit them only in the specialist dashboard in Yandex Services. In Yandex Direct, you can only view a list of such campaigns and their costs.

The campaign appears in Yandex Direct after you create a restaurant promotion in Yandex Eats. You can view the promotion parameters or edit them only in the restaurant dashboard in Yandex Eats. In Yandex Direct, you can only view a list of such campaigns and their costs.

A campaign appears in Yandex Direct after you create a channel promotion in PromoPages. If you run multiple campaigns for articles on PromoPages, all of them are shown as one campaign in Yandex Direct. You can view the promotion parameters or edit them only in your advertising dashboard. In Yandex Direct, you can only view the status of such campaign and its cost.

The campaign shows up in Yandex Direct after creating a game promotion on Yandex Games. You can only view or edit your promotion parameters in the Yandex Games console. In Yandex Direct, you can only view a list of such campaigns and their costs.