Website redesign covering branding, art direction, photography direction, website design and prototype.

Project Overview

The Adelaide Bariatric Centre project showcases a comprehensive website design tailored to the unique needs of a medical clinic specializing in bariatric surgery. This project involved not only the overall design and layout of the website but also the creation of custom illustrations that clearly and effectively depict the different types of surgeries offered. The aim was to create a user-friendly, visually appealing, and informative online platform that aligns with the clinic’s goals and provides a seamless experience for patients.

Design Process

The design process began with an in-depth understanding of the Adelaide Bariatric Centre’s goals and target audience. By prioritizing a clear structure, intuitive navigation, and user-focused design, the website was crafted to guide visitors smoothly through the information and services offered, ensuring a seamless and engaging experience. The custom illustrations were developed to visually explain complex medical procedures, making the content accessible and easy to understand for patients. The design also incorporated calming colors and intuitive navigation to enhance the user experience.

Key Elements

This project highlights several key elements: a strategic approach to web design, the implementation of effective UI/UX principles, custom medical illustrations for surgery types, and a user-focused layout that caters to the needs of potential patients. The design ensures consistency in branding and provides clear, easy-to-navigate information, enhancing both the clinic’s online presence and patient engagement.

Impact

The redesigned website for Adelaide Bariatric Centre has successfully provided a platform that is both informative and accessible, improving the clinic’s ability to communicate with potential patients. The custom illustrations and user-centric design have made complex medical information more digestible, helping users feel more informed and at ease.

Looking to create a website that truly resonates with your audience and achieves your business goals? Get in touch today to discuss how we can bring your vision to life through strategic design and engaging user experiences.