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Computer Science > Information Retrieval

arXiv:1303.2438 (cs)
[Submitted on 11 Mar 2013 (v1), last revised 3 Apr 2014 (this version, v2)]

Title:A Taxonomy of Hyperlink Hiding Techniques

Authors:Guang-Gang Geng, Xiu-Tao Yang, Wei Wang, Chi-Jie Meng
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Abstract:Hidden links are designed solely for search engines rather than visitors. To get high search engine rankings, link hiding techniques are usually used for the profitability of black industries, such as illicit game servers, false medical services, illegal gambling, and less attractive high-profit industry, etc. This paper investigates hyperlink hiding techniques on the Web, and gives a detailed taxonomy. We believe the taxonomy can help develop appropriate countermeasures. Study on 5,583,451 Chinese sites' home pages indicate that link hidden techniques are very prevalent on the Web. We also tried to explore the attitude of Google towards link hiding spam by analyzing the PageRank values of relative links. The results show that more should be done to punish the hidden link spam.
Comments: 12 pages, 2 figures
Subjects: Information Retrieval (cs.IR)
Cite as: arXiv:1303.2438 [cs.IR]
  (or arXiv:1303.2438v2 [cs.IR] for this version)
  https://doi.org/10.48550/arXiv.1303.2438

Submission history

From: GuangGang Geng [view email]
[v1] Mon, 11 Mar 2013 06:49:38 UTC (380 KB)
[v2] Thu, 3 Apr 2014 06:45:25 UTC (190 KB)
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