Skip to main content
We gratefully acknowledge support from the Simons Foundation, member institutions, and all contributors. Donate
arXiv logo
Cornell University Logo

Computer Science > Human-Computer Interaction

arXiv:1602.07063 (cs)
[Submitted on 23 Feb 2016 (v1), last revised 28 Dec 2016 (this version, v2)]

Title:Geo-Conquesting Based on Graph Analysis for Crowdsourced Metatrails from Mobile Sensing

Authors:Bo-Wei Chen, Wen Ji
View PDF
Abstract:This article investigates graph analysis for intelligent marketing in smart cities, where metatrails are crowdsourced by mobile sensing for marketing strategies. Unlike most works that focused on client sides, this study is intended for market planning, from the perspective of enterprises. Several novel crowdsourced features based on metatrails, including hotspot networks, crowd transitions, affinity subnetworks, and sequential visiting patterns, are discussed in the article. These smart footprints can reflect crowd preferences and the topology of a site of interest. Marketers can utilize such information for commercial resource planning and deployment. Simulations were conducted to demonstrate the performance. At the end, this study also discusses different scenarios for practical geo-conquesting applications.
Comments: Mobile sensing, crowdsensing, crowdsourcing, graph analysis, graph mining, hotspot network, affinity network, transition network, geo-conquesting, intelligent marketing, smart footprint, smart city, urban planning, urban monitoring
Subjects: Human-Computer Interaction (cs.HC)
Cite as: arXiv:1602.07063 [cs.HC]
  (or arXiv:1602.07063v2 [cs.HC] for this version)
  https://doi.org/10.48550/arXiv.1602.07063
Related DOI: https://doi.org/10.1109/MCOM.2017.1600223CM

Submission history

From: Bo-Wei Chen [view email]
[v1] Tue, 23 Feb 2016 07:26:53 UTC (705 KB)
[v2] Wed, 28 Dec 2016 13:19:43 UTC (883 KB)
Full-text links:

Access Paper:

  • View PDF
  • Other Formats
view license
Current browse context:
cs.HC
< prev   |   next >
new | recent | 2016-02
Change to browse by:
cs

References & Citations

DBLP - CS Bibliography

listing | bibtex
Bo-Wei Chen
Wen Ji
export BibTeX citation

Bookmark

BibSonomy logo Reddit logo

Bibliographic and Citation Tools

Bibliographic Explorer (What is the Explorer?)
Connected Papers (What is Connected Papers?)
Litmaps (What is Litmaps?)
scite Smart Citations (What are Smart Citations?)

Code, Data and Media Associated with this Article

alphaXiv (What is alphaXiv?)
CatalyzeX Code Finder for Papers (What is CatalyzeX?)
DagsHub (What is DagsHub?)
Gotit.pub (What is GotitPub?)
Hugging Face (What is Huggingface?)
Papers with Code (What is Papers with Code?)
ScienceCast (What is ScienceCast?)

Demos

Replicate (What is Replicate?)
Hugging Face Spaces (What is Spaces?)
TXYZ.AI (What is TXYZ.AI?)

Recommenders and Search Tools

Influence Flower (What are Influence Flowers?)
CORE Recommender (What is CORE?)

arXivLabs: experimental projects with community collaborators

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.

Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.

Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.

Which authors of this paper are endorsers? | Disable MathJax (What is MathJax?)