Computer Science > Cryptography and Security
[Submitted on 22 Aug 2018]
Title:The Accuracy of the Demographic Inferences Shown on Google's Ad Settings
View PDFAbstract:Google's Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We find that Google often does not show an inference, but when it does, it is typically correct. We explore which usage characteristics, such as using privacy enhancing technologies, are associated with Google's accuracy, but found no significant results.
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